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Scale your sales,

fund your growth.  

xfactors sales & growth offers dynamic trainings, workshops, talks and programs that will inspire and ignite entrepreneurs.



We help high performing entrepreneurs who are not sales people learn how to engage with their ideal customers in a way that doesn’t feel like sales. Getting your first 1,000 customers requires the right mindset and process. Our holistic process breaks down what can feel overwhelming and intimidating into something simple, that actually feels natural, and can even be fun.

Whether you plan to raise funding in the future, you want to inspire the entrepreneurial mindset for your group, or you just want to figure out this part of your business once and for all, there is a misconception that to do sales you have to be manipulative, aggressive, pushy and controlling. This is simply not the case. In fact, these people are often the least successful sales people in the long run.

I offer you my expertise and experience as a serial entrepreneur turned venture capitalist. Over the past couple years I have mentored, advised or taught over 1,000 entrepreneurs. I’ve seen a lot of success and a lot of failure.

But more importantly, I’ve been right in your shoes, I know what you’re going through right now. We can face it head on, together.

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I’ll be completely honest, starting and growing an early stage company is grueling work, it’s anything but glamorous, and it’s not for the faint of heart. How you get sales, grow, and get to that next steps are some of the most important decisions you'll make in your business.

For me, the decision to stop putting off sales to “someday” was one of the most important decisions of my entire life, and it changed everything. Too many entrepreneurs prioritize other aspects of their business over sales, when sales is the key and the one area where if they apply focus they can change everything.

The biggest impact happens when you make a choice to master this part of your business and seek the experienced, no-nonsense coaching and instruction you need.

get started with some free stuff

get access to helpful resources and support:

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Free Audio Training

Download this free audio training to learn three simple strategies that will help you with the clarity and confidence to build your dreams on your terms.


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At the end of the day, the single most critical skill that any entrepreneur must develop is the ability to sell their product to customers. Genevieve is an outstanding teacher, offering practical, results-driven, real world coaching that will take your business from zero to sixty. We saw results within the first week of implementing.”
— Mara Zepeda | CEO, SwitchboardHQ
I brought Genevieve in to talk about sales strategy and funnels for my company. She was quickly able to determine that we were missing a huge opportunity to provide ongoing value to our clients and were therefore leaving a lot of money on the table! Because of this short session, I am now developing a new product that will ensure that we are fully meeting our clients current and ongoing needs.”
— Jennifer Ruwart | Founder, Roger That
“After my first meeting with Genevieve, my team was catalyzed. Everyone knew exactly what they needed to do, and started doing it before she even left the room. We even had people in the office next door who overheard a bit of our session chime in and ask “who was that and how can I get ahold of her?” I am not recommending Genevieve to anyone, I’m prescribing her to anyone who desires success for their company. Take the prescription, call her to fill it, and cure your sales pipeline.”
— Tyler Philippi | Founder, Halo Car
Working with Genevieve to reinvigorate our sales strategy was invaluable. In a short time, she was able to help us consider our niche, our client profile, and develop a logical series of funnels to ramp up our sales volume. We’re better equipped to tell our story to a targeted group of prospects, putting key information in front of them at the right time, and getting to a “yes” much more quickly!

— Talena Barker | CEO, Mission Limelight
If you want a clear path to success, you *must* book a strategy session with Genevieve. She did not plug me into a formula. It was collaborative, super smart and refreshing. I got to show up with my expertise, and she developed real-time insight and launch plans for my most pressing goals. Before the session, my path to growth felt like a labyrinth of never ending ideas. After, I left knowing exactly what will generate the greatest impact for my clients and my business.”
— Shara Raqs | Founder, WOMB Neuroscience

Get the right help to quickly suss out your path, nail your sales, and plan your growth strategy. We’ll get it figured out, so you can focus on building your incredible business.