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As simple as possible, but no simpler.

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As simple as possible, but no simpler.

"Everything should be as simple as possible, but no simpler." - Albert Einstein

What he meant is the simpler the explanation is, usually the better. In other words, the more assumptions you have to make, the more unlikely it is to be.

When we have big visions for our business, so we add things to the pot to scale it fast (because adding more stuff is how you scale right?) Because we see the future potential and vision in our mind. But adding more elements, offerings, services, and features reduces the simplicity. Suddenly we have a big messy and unwieldy monster that doesn't do what it's supposed to and takes us further off course from the ultimate end goal. We've got a circus happening all around us and suddenly can't remember why we're doing it, what is actually supposed to be done, and how we were ever so crazy as to think this was all going to be a good idea.

  • Most of the time, we've forgotten the fact that this whole thing was supposed to be simple! We've decided to hook up and go steady with our problems. (So much so we let them multiply and breed new bouncing baby problems and even grand-baby problems).

  • We're placating a "team" that's pulling us in multiple directions, demanding even more money, and helping themselves readily to our last shreds of sanity.

  • You'd rather wake up each morning hoping that today a big juicy new ideal client or investor will swing in from out of the blue and rescue you.

Sound all too familiar? I'm right there with you. But let me tell you that simple, efficient and streamlined grows faster.

What was your ultimate simple, beautifully streamlined and elegant solution when you first started out? What other services and offerings have you added since then?

Maybe it's time to ditch what isn't working and get back to the simple, streamlined and PROFITABLE business model you originally set out to create.

If you're ready to focus on targeting your most ideal and profitable clients, and want to work out a custom strategy for how to make it work for you, we should definitely talk.

What if you don't have a business quite yet?

We'll apply this same framework to your business idea. Our strategy session will be a combination of creativity and strategic planning, with a focus on the quickest path to launch and getting into revenue.

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Think sales is about you? You should be so lucky.

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Think sales is about you? You should be so lucky.

Many entrepreneurs think that their customers decisions to buy or not buy from them is a direct reflection of them personally. This article is about the honest truth. You are not a Kardashian. Your name and likeness have little to do with your success. Are you are willing to solve an actual problem and bring real value, and do the work to find people who need it? 

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[Part 3] Burst out of the gates in 2017 - How to make it happen in 90 days.

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[Part 3] Burst out of the gates in 2017 - How to make it happen in 90 days.

How to achieve your goals in 2017 - Free Strategic Goals & Performance Strategy Planner!

Many of us are not happy with the fruits that are being produced by our labor. Maybe they are too small, or there's not enough, or whatever it might be. We are in some way unsatisfied with the fruit. I'm right there with you. 

I did not expect to be faced again with the period in my life where I first learned sales. Right before I had the breakthrough that took my company from death's door, to growing. 

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5 Ways to Make it Through Work While Dealing with Personal Tragedy

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5 Ways to Make it Through Work While Dealing with Personal Tragedy

This time last year things were not going well for me. I was all geared up and excited for a New Year when I woke up on January 2nd sick. As the day progressed it became obvious I wasn't just sick. A few weeks later I discovered I had a pretty serious infection.

That evening, I received a text. The type that you hope you never get. Something unthinkable had happened. 

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Workin' for free

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Workin' for free

We all have experienced frustration with being asked to work for free. I hear about this a lot from others as well.

So let’s put “Work for free” into perspective. There are a couple different ways to look at it.

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[ Part 1] Burst out the gates in 2017 - What went well this year?

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[ Part 1] Burst out the gates in 2017 - What went well this year?

"So, how was your year?"

Ugh. The dreaded holiday party small talk question. You just wanted to enjoy your egg nog in peace. 

Unless you have a seasonal business, the holidays signal the beginning of a wind down, and a slow ramp back up in January. It also signals a time for reflection on the year. When people look at where they were at and decide whether or not the year was "good" or not.

I can tell you this, a lot of people will probably decide 2016 can have the old heave-ho. 

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Start being more productive and achieve better results in 7 days

Start being more productive and achieve better results in 7 days

Let's say you have a good friend who is experiencing financial difficulty...

They confide in you and you find out that this friend is spending a lot of time doing non-revenue generating activities (or worse, working for "trade" or free). Maybe your friend gets really bogged down in administrative work each week, they attend a lot of meetings that have nothing to do with acquiring clients. They take meetings with anyone (and everyone) who asks.

The Startup Sessions Podcast: From Stressed & Broke to Triple Digit Growth with Michael Knouse and Genevieve LeMarchal

The Startup Sessions Podcast: From Stressed & Broke to Triple Digit Growth with Michael Knouse and Genevieve LeMarchal

I am a huge fan of Michael Knouse and his podcast, The Startup Sessions. If you haven't heard of him, you definitely need to head over and check out his podcast right now. 

Alas, it's time for the featured podcast to remove from my homepage and take its rightful place on the blog to live forevermore. I have included the file for your listening pleasure here. But honestly, there's plenty more where that came from, so be sure to check out The Start-up Sessions for tons more awesome content. 

Here's why you are such a workaholic

Here's why you are such a workaholic

My name is Genevieve, and I am a workaholic.

I used to wear this as a sort of weird badge of honor. Until one day I started to feel it, in the way that many people can truly empathize. I was the type of tired that the longest vacation and days of sleep wouldn't even cure.

This fatigue came from my heart, not my body.

One of the most popular beliefs we have about ourselves as entrepreneurs is that we must be workaholics in order to be successful. Look at the terminology we use: Hustle, grind, knock it out.

I believe this comes from a place inside of us that believes if we are not working every available hour in the day, we are not worthy or deserving of the results of the success we achieve.

It doesn’t help that in our society, workaholism still has an air of goodness and duty to it. “I’m busy” is often thinly veiled as “I’m important,” and “I have meaning and purpose.” When in reality, we are often just simply busy. The things that keep us so busy aren’t actually priorities, we just treat them as such.

I realized that there are a lot of people who continually do amazing things, and they aren't laying down and giving up on the side of the dusty road because they are too tired. So what keeps them going?

Entrepreneurship is about bringing something into existence that didn’t exist before. It’s all about creation. And creation takes work. We will produce an enormous amount of work in our lifetime, and not all of it will be amazing. In fact some of it will be pretty bad. This is just how life is for us as creators.

The ultimate goal for me is to be in a consistent state of creating, instead of a consistent state of working.
What’s the difference? I believe that creating insinuates a deeper connection to ourselves, and our intrinsic desire to serve the world through whatever it is that we do.

When you are connected to yourself, creating and producing, the work becomes an outward effect of the cause that already exists within you. We feel less like work is being forced as much, because it’s flowing. This is why many people can produce enormous amount of work and progress, and often have no idea how many hours they actually work in a week. Their work is connected to something higher within them than just work.

Being worn out, exhausted and tired is both a physical state and a mental state that can be mutually exclusive. If you have distaste, struggle, frustration around the work you do each day according to Walter Russell “the hatred for it develops into body destructive toxins and you become fatigued very soon.”

Action Tip:

Take a quiet moment today, and read these three statements to yourself. What comes up for you?

  1. If I am not working hard in every single moment, I am being lazy.
  2. If it was not hard for me, I did not properly earn it.
  3. If I don’t feel like I am struggling, I must not be a legitimate entrepreneur, or be running a legitimate business.

Examining the beliefs that we carry about work, combined with getting unnecessary things off your plate will have huge effects on your mindset.

Something for you

When I was young, my friend Justin Klump got really into guitar. Like, really into it. He's the only person I know who knew exactly what they were meant to do, and doggedly pursued it. Justin is a fitting testament to taking the hard road, and today he's the real deal. A singer songwriter who has earned recognition and accolades nationally, plays major venues, but continues to follow his own path and doesn't give in to the trends that I am sure he gets pressure from.

This morning he sent me an email with a link to one of his new songs, and a brief discussion of what life is like on the road for a musician, as well as an invitation to his show in Portland on October 8th. It's the perfect song for entrepreneurs (lyrics below).

Keep 'on keepin 'on

Like a puzzle fitting pieces, there’s no secret give it time.
Stay hopeful, keep moving, be gracious, enjoy the ride.

Jumping sideways, falling upwards, feeling worn out like a tired shoe.
It’s worth repeating keep moving, stay hungry, don’t be scared to lose. 

Find the fire when the flame is gone. Take one step if you can’t see beyond you. 
We can’t just throw pennies in a pond. 
It takes work; sometimes it hurts; keep on, keepin’ on.

Like a mystery you uncover, Like the shaping of a weathered stone.
Sunny days come, the moon glows, we’re all travelers on a windy road.

Find the fire when the flame is gone. Take one step if you can’t see beyond you. 
We can’t just throw pennies in a pond. It takes work; sometimes it hurts; keep on, keepin’ on.

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