The Startup Sessions Podcast: From Stressed & Broke to Triple Digit Growth with Michael Knouse and Genevieve LeMarchal

the start-up sessions with genevieve lemarchal

The Startup Sessions Episode #122 - From Stressed & Broke to Triple Digit Growth

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I am a huge fan of Michael Knouse and his podcast, The Startup Sessions. If you haven't heard of him, you definitely need to head over and check out his podcast right now. 

Alas, it's time for the featured podcast to remove from my homepage and take its rightful place on the blog to live forevermore. I have included the file for your listening pleasure here. But honestly, there's plenty more where that came from, so be sure to check out The Start-up Sessions for tons more awesome content. 

From The Start-up Sessions show notes.


Highlights of This Episode:

  • Genevieve opens up about the lowest point in her journey as an entrepreneur.
  • The moment that Genevieve realized something had to change, or else she’d lose everything.
  • How Genevieve immersed herself in the study of what it really takes to grow a business.
  • Entrepreneurs started showing up in Genevieve’s kitchen to learn what she had learned.
  • Sales process and building a pipeline isn’t discussed by entrepreneurs but it is the key to growth in any business.
  • Why no founder should ever allow sales to be a black box.
  • The amount of time and energy that you should really be spending on sales and growth.
  • Why direct outbound sales is the fastest way to get clients.
  • 80% of your success will be in the process of doing the work and 20% will be the mindset.
  • The importance of finding a quiet moment every day.


“Start being the entrepreneur that you are meant to be. And start being that person right now.”


Insights From the Episode. 

What is your business superpower?

  • Business development – seeing the connections between people, opportunities and things.

What bold promise can you make to everyone you meet?

  • I will always be candid and transparent.

What idea or belief do very few people agree with you on?

  • You are already the person you need to be.

If you could call yourself five years ago, and only had 30 seconds, what would you say?

  • Don’t worry so much about what other people think of you.

What do you most want to be remembered for?

  • As a teacher and a mentor – someone who gave and taught and brought people along. And secondly as someone who really lived life.