Let's say you have a good friend who is experiencing financial difficulty...
They confide in you and you find out that this friend is spending a lot of time doing non-revenue generating activities (or worse, working for "trade" or free). Maybe your friend gets really bogged down in administrative work each week, they attend a lot of meetings that have nothing to do with acquiring clients. They take meetings with anyone (and everyone) who asks.
When your friend asks you what they should do. You'd probably tell them they they should stop doing these things and focus on what really matters for much-needed money. They should ditch the non-paying clients, stop wasting their own time, and focus.
Any of this sound at all familiar? What if this person was you?
If you are not where you want to be in your business (or life), Here's my question for you:
How much of your time do you actually spend on revenue generating activities?
t is my belief that anyone who can reprioritize their life and schedule to focus 75% of their time on revenue generating activities will not be experiencing financial hardship in 6 months.
(I just used financial hardship as an example. This could be a problem with their relationship, stress that is eroding their health, poor health, whatever it might be.)
I know, 75% is a lot of time!
- It's going to require that you let some non-important things go. That you stop doing certain things, and probably get some help for yourself.
- You're going to have to do things that are uncomfortable.
- You'll have to put on your big girl (or boy) pants, create a plan for each week, and work to execute the plan. Each and every week.
- You'll probably have to stop agreeing to side projects or anything that takes you away from the goal, or adds to the problem. If this is a financial problem, "trade" deals, or anything that has you "working for free" is definitely on the chopping block. You don't have the luxury of time or financial cushion to donate your work and time for free.
Simply put, time is like money and it's simply not in the budget.
In addition to the above, clearing out time for your priorities is critical. If you say something is a priority, yet you don't clear time in your schedule or allocate time to it. Then it's not a priority.
The current status of your life and business is a direct reflection of how you spend your time each day and week. I know this reality is a little harsh, because it forces us to look into the mirror and confront some uncomfortable truths.
But once you've done that (and trust me, that process never really stops), you can get to work reallocating your time and reprioritizing your schedule. Because the good news is, every single moment is a new moment to start over again.
Want to see how I allocate my time each week? Below is an example of my weekly routine/cadence and schedule. Of course each week is unique and has different obligations and deadlines which change this. But this is my baseline that I stick to as much as I possibly can.
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Genevieve LeMarchal's sample weekly schedule
In a perfect world, this is the baseline for my schedule. The world is not perfect, and usually everything gets all jammed together and gets pretty hectic. But I always start off trying to follow this general framework.
- Set goals for the week, check in on progress against higher level strategic goals.
- Outline high level priorities for the week, high level scheduling in weekly planner.
- Logistics for the week (dog walker/daycare, groceries, Whatever is needed to make it run as smoothly as possible).
- Draft blog posts, create content, brainstorm ideas for clients (if feeling inspired to do so)
- I refuse to schedule calls or meetings Monday morning. Monday morning is my time for planning and scheduling the week. Confirm appointments, time block calendar if necessary.
- Schedule and send critical emails for the week (Boomerang for Gmail is great for this).
- Schedule/queue up sales prospecting sequences and schedules for the week.
- Look for roadblocks, landmines in the week and mitigate them or get rid of them if possible.
All this should take 2-3 hours total
- Focus on sales. Replies to sales emails. 45 mins - 1 hour
- Work on marketing tasks. 3 hours
- Schedule sales calls and meetings for Tuesday (if possible). 1-2 hours
- Front load proposals and quotes work (if possible). 1-2 hours
- Schedule remaining sales prospecting blasts (as needed). 1-2 hours
- Schedule any social media content. 15 mins
- Focus on admin. Emails and replies to admin emails. 45 mins- 1 hour
- Schedule any admin related meetings Wednesday (if possible). 1-2 hours
- Bookkeeping and accounting (twice monthly) 2 - 3 hours
- STOP GAP: Weekly check-in. 30 mins
- Wrap up sales tasks for the week (Friday tends to be a less productive sales day for me).
- Block out major time for a big project or goal. 4-5 hours
- Finish off tasks that were not completed from the week, or re-schedule.
- Get a head start on next week's sales prospecting blasts and emails if possible.
- Networking, happy hour or social meetings.
The devil is in the details. Where I slip up is where my schedule gets away from me and turns from something I design into something that other people are designing for me.
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(A peek into the tools and tips for exactly how I make my busy schedule happen each week).