How to handle rejection as an entrepreneur

As entrepreneurs we're getting told "No" a lot. It's a world of "No" for us, especially in the beginning. This is made even more difficult when you consider that we are often our own worst critics! You've got to have extra thick skin to put yourself out there every day and grow your business.

I had a breakthrough on dealing with rejection when I learned to systematize and track my prospecting efforts. I learned much of the time the answer wasn't actually "No" but "Not Right Now." Things got easier for me because instead of thinking of it like a rejection, I started to say to myself, "That person is not my customer yet, but they will be one day!"

Instead of feeling deflated or personally hurt by a "No," answer, think about it as one more step in the right direction.

  • Consider your timing, could you have approached them in a more timely way?

  • Take a step back and look at how you worded your approach. Can you approve your wording? 

  • Take a moment to think about their experience with you and your business from their shoes.

Tighten up any areas that might be lacking. If you look at rejection objectively, and approach it from a place of curiosity, you can start to actually learn from it. 

In my own business after months of taking repeated "No" answers from a certain group of customers, I learned what words are hot buttons, and which phrases tend to trigger objections. It was a valuable learning experience that lead to a tight, concise and enticing elevator pitch just right for my ideal customer. After months of 'No' I can now more easily spot a great potential "Yes." It just takes time. 

Is there anywhere that you are avoiding a hugely important activity (like sales!) because of fear of rejection? Rather than brushing rejection aside this week, try taking a moment to think about it from a place of objective curiosity. Ask yourself the questions and see what comes up.

I highly recommend the book Pitch Anything by Oren Klaff. It sheds a really interesting light on how your prospect is thinking when they are approached with a sales pitch or presentation.