As simple as possible, but no simpler.

"Everything should be as simple as possible, but no simpler." - Albert Einstein

What he meant is the simpler the explanation is, usually the better. In other words, the more assumptions you have to make, the more unlikely it is to be.

When we have big visions for our business, so we add things to the pot to scale it fast (because adding more stuff is how you scale right?) Because we see the future potential and vision in our mind. But adding more elements, offerings, services, and features reduces the simplicity. Suddenly we have a big messy and unwieldy monster that doesn't do what it's supposed to and takes us further off course from the ultimate end goal. We've got a circus happening all around us and suddenly can't remember why we're doing it, what is actually supposed to be done, and how we were ever so crazy as to think this was all going to be a good idea.

  • Most of the time, we've forgotten the fact that this whole thing was supposed to be simple! We've decided to hook up and go steady with our problems. (So much so we let them multiply and breed new bouncing baby problems and even grand-baby problems).

  • We're placating a "team" that's pulling us in multiple directions, demanding even more money, and helping themselves readily to our last shreds of sanity.

  • You'd rather wake up each morning hoping that today a big juicy new ideal client or investor will swing in from out of the blue and rescue you.

Sound all too familiar? I'm right there with you. But let me tell you that simple, efficient and streamlined grows faster.

What was your ultimate simple, beautifully streamlined and elegant solution when you first started out? What other services and offerings have you added since then?

Maybe it's time to ditch what isn't working and get back to the simple, streamlined and PROFITABLE business model you originally set out to create.

If you're ready to focus on targeting your most ideal and profitable clients, and want to work out a custom strategy for how to make it work for you, we should definitely talk.

What if you don't have a business quite yet?

We'll apply this same framework to your business idea. Our strategy session will be a combination of creativity and strategic planning, with a focus on the quickest path to launch and getting into revenue.