vetted, recommended resources 

The following is a list of recommended resources, programs, books and other tools to help you. Many of these programs are either my own, I am involved in them personally and may receive benefit or compensation, or I am an affiliate. I only recommend or endorse programs, resources, platforms and tools that I use myself or have used in the past with great success and I'd recommend them regardless. If you choose to use one of my links I may receive compensation and your support is greatly appreciated. 

 

For everyone:

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For concept-stage, pre-launch companies:

If you haven’t had a chance to grab my audio course, I highly recommend it. I have received emails from listeners all over the world who found the course helpful, inspirational and motivating. (How cool is that?)

And best of all, it’s free.

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I highly recommend Tara Reed's AppsWithoutCode bootcamp. I am a "coach" in the bootcamp and can vouch for the process and curriculum. This is the only venue I will work with concept-stage or pre-revenue companies. 

Tara offers a fantastic free training workshop that the students I coach tell me was very helpful. 


The best marketing book I have ever read

Russell Brunson, the founder of Clickfunnels wrote a book called Expert Secrets: The Underground Playbook to Find Your Message, Build A Tribe and Change the World. It's the best, most straightforward marketing book I have ever read. My copy is dog-eared, I take it almost everywhere with me. I am a Clickfunnels user myself. You can order Expert Secrets using this link and get it for free (pay for shipping). 

If you've been trying to sell/demo with a webinar and it's not working

There is a formula to webinars that convert and it's not what I thought it was. You can adapt it to work for your style, but following the formula for the webinar is the way to go, specifically with how you make the offer on the webinar, and closing it using the "stack" technique. Learn more about the "Perfect Webinar Formula" here. 


the only book about venture capital that I recommend

Venture Deals: Be Smarter Than Your Lawyer and Your Venture Capitalist by Brad Feld (from The Foundry Group) is a great book, and not a textbook so it's a bit easier to digest. I recommend all entrepreneurs get a copy and read it in the early process of preparing to fundraise and keep it handy on their shelf for reference throughout their life as an entrepreneur. Order it here from Amazon.


Software that I use and really like

Clickfunnels - Better monetized websites, demand generation, funnels

Shopify - ecommerce software

Reply.io - outbound email prospecting software (I use this in Roadmap to Revenue)

Castanet - Scrape LinkedIn Sales Navigator for clean, targeted prospecting lists