_MG_2697.jpg
 

successfully raise the capital you need.  

A holistic approach to plan, prep and raise your first round of growth financing for your start-up.

_MG_2693.jpg
 

HI, I'M GENEVIEVE.

I help high performing entrepreneurs plan, prepare and raise their first round of growth financing. Growth, sales, and how you go about funding it all is not a "one-size-fits all" thing. I work with founders to understand the total picture of their business, their ultimate vision, and the roadblocks and risks in the way. From there, we prepare your businesses to be as attractive as possible to investors. When it's time to start the funding round, founders can step out and raise efficiently, with confidence and poise. 

I bring my expertise and experience as an entrepreneur turned venture capitalist, my background in fund formations, and capital raises ranging from angel and VC to loans and other financing options.

GenAssets2 (7 of 32).jpg

There are probably a lot of people offering to mentor you, meet for coffee, answer your emails, and give you advice. But when it comes to giving your dream a real chance for success it's important to ask yourself this important question: 

"How much help can they really give me? And have they actually done this before?"

Your investors, how you structure your funding, and how you plan to spend your capital are some of the most important decisions you'll make in your business.

I see lots of well-meaning advisors give advice that cost months of legal work (and lots of money) to undo. I've seen funding rounds burned in a couple months with little to show for it.  These are mistakes that cannot be fixed. 

The biggest impact happens when growth and funding is planned holistically, with the help of experienced, no-nonsense entrepreneurs turned advisors who know the ropes because they've done it before and mastered it. 

The right path is not always immediately obvious. If you would like to learn more about our approach and experience with growth and funding companies, let's talk. 

Testimonials

mara.jpeg
 
JENNIFER RUWART.jpg
 
 
tyler-phillipi.jpg
 
talena_barker.jpg
 
 
 
shara raqs.jpeg
At the end of the day, the single most critical skill that any entrepreneur must develop is the ability to sell their product to customers...Genevieve is an outstanding teacher, offering practical, results-driven, real world coaching that will take your business from zero to sixty. We saw results within the first week of implementing.”
— Mara Zepeda | CEO, SwitchboardHQ
I brought Genevieve in to talk about sales strategy and funnels for my company. She was quickly able to determine that we were missing a huge opportunity to provide ongoing value to our clients and were therefore leaving a lot of money on the table! Because of this short session, I am now developing a new product that will ensure that we are fully meeting our clients current and ongoing needs.”
— Jennifer Ruwart | Founder, Roger That
“After my first meeting with Genevieve, my team was catalyzed. Everyone knew exactly what they needed to do, and started doing it before she even left the room. We even had people in the office next door who overheard a bit of our session chime in and ask “who was that and how can I get ahold of her?” I am not recommending Genevieve to anyone, I’m prescribing her to anyone who desires success for their company. Take the prescription, call her to fill it, and cure your sales pipeline.”
— Tyler Philippi | Founder, Halo Car
Working with Genevieve to reinvigorate our sales strategy was invaluable. In a short time, she was able to help us consider our niche, our client profile, and develop a logical series of funnels to ramp up our sales volume. We’re better equipped to tell our story to a targeted group of prospects, putting key information in front of them at the right time, and getting to a “yes” much more quickly!

— Talena Barker | CEO, Mission Limelight
If you want a clear path to success, you *must* book a strategy session with Genevieve. She did not plug me into a formula. It was collaborative, super smart and refreshing. I got to show up with my expertise, and she developed real-time insight and launch plans for my most pressing goals. Before the session, my path to growth felt like a labyrinth of never ending ideas. After, I left knowing exactly what will generate the greatest impact for my clients and my business.”
— Shara Raqs | Founder, WOMB Neuroscience

Nailing your growth and funding strategy creates freedom and choices.

So you can focus on building an incredible business.